Target group is defined as generation 50+ unisex, looking for luxurious cosmetics.
Goal: A logo for solid soap in the upper luxury market segment.
In the logo a lagoon as a bay is shown. The sea, beach, waves and vegetation have to be seen. No people or animals are shown.
The whole landscape will be then brought into the form of a water droplet. Landscape and the sea are drawn in relation one third against two-thirds relative to the horizon or sky.
This drop with the landscape inside shall form the actual logo.
The text "La Lagune (r)" is one level centered underneath.
The logo should appeal strongest to the 50+ generation.
The logo should convey harmony, tranquility, elegance, luxury and power in harmony with nature.
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